Monthly Archives: March 2012

App Store Optimization (ASO) – Is Your Mobile App Optimized?

Posted on March 27, 2012 by Sue

A few weeks back, we wrote about marketing and monetizing your mobile apps.  We thought a discussion on app store optimization (ASO) would be a timely follow-up. ASO is similar to search engine optimization (SEO).  It’s all about making sure … Continue reading →

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What Should I Blog About? Four Questions We Ask Ourselves

Posted on March 16, 2012 by Sue

Like most people who maintain a personal or professional blog, I spend a lot of time pondering, “What the heck am I going to write about this week?”  No, I don’t actually use the word heck. Yes, I have an … Continue reading →

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Design Thinking & the Seven Deadly Sins of Solutions

Posted on March 6, 2012 by Sue

Last week, I was part of a good-sized group to gather for the first Iowa Creativity Summit at Drake University in Des Moines.  Best-selling author Matthew E. May led us through two back-to-back, 90-minute workshops. I was a bit worried … Continue reading →

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