Hopefully, our last post inspired you to begin cultivating and creating quality content to share via social media. Now we’re ready to move on and discuss your day to day interactions and general management of social media. We’ll also share a couple of tools you can use to make quick work of it.
Social Media Interaction Tips
Use a conversational tone and the right voice. What seems appropriate for your business? If you work in the financial industry you’ll use a different social media voice than if you’re a rock radio station. Regardless, don’t publish posts that are worded like advertisements or sound forced—ask questions, use natural language, and be succinct. Your social media voice should be in line with the personality and brand of your company.
Keep your blog posts and social media pages open to comments and posts from others (except for spam and offensive language). Don’t cut off your chance to hear directly from your community for fear that you’ll hear negative feedback. Social media gives you the perfect opportunity to learn about issues quickly and to address them immediately. Addressing issues in an open, public way humanizes your business and builds respect.
Don’t debate. If you’re leaving yourself open for negative feedback via social media, there’s a chance you’ll deal with unreasonable people that you just can’t satisfy. Acknowledge them, stick to the facts, and move on. Don’t get into an ongoing argument on your Facebook wall or in a crazy Tweet-off.
Be gracious. (Yes, we’ve covered this in all of our social media posts.) Share valuable information. Don’t just talk about yourself. If someone comments on one of your posts, acknowledge it. If people retweet you or share your content, thank them. Share and comment on the content of others—it will be reciprocated.
Social Media Tools
Last time, I shared my own social media routine. There are tools I use to keep up with that routine and to make my social media work more efficient.
Tweetdeck is an app that lets you build a custom social media dashboard. I’ve used Tweetdeck for a while now, but Hootsuite is another good option. These apps allow you to arrange your social media feeds into columns or tabs, create custom feeds based on search terms or lists, schedule posts, and monitor and manage multiple accounts. I use Tweetdeck to manage my personal and work social media accounts, monitor the feeds of my co-workers and our clients, and keep an eye on posts related to certain key words or topics.
Buffer is an app that helps you Tweet more effectively. Once a day (or once a week) you fill up your Buffer with tweets, and the app “automagically” posts for you throughout the day, according to the times your followers are most likely to be responsive. I’m anxious to try it out and will keep you posted.
We hope these tips help you manage your day to day social media interactions. Feel free to add your own ideas and suggestions to the comments below.