Category Archives: Business

Marketing & Monetizing Your Mobile App: Part 1

Whether you’re developing a mobile app as part of your existing business’s strategy, or you’re bringing your great idea for a stand-alone app to reality, the goal is to make your investment a profitable one.  Besides putting sufficient and skilled … Continue reading

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Why We Invested in BarCamp Cedar Valley

I’ve always believed in community involvement; that we all have a responsibility to give back to the places we live and work.  Last July, I attended Cowtown to Boomtown, hosted by SeedHere in Cedar Rapids.  Keynote speaker Tom Chapman (former … Continue reading

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Will Windows Phone Take Off in 2012?

You’re considering a new smart phone. Or, maybe you’re thinking of developing a mobile app.  For now, the big decision is—iPhone or Android?  But will it stay that way?  RIM, the maker of Blackberry smartphones, just hired a new CEO … Continue reading

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Tablets Off to a Big Start in 2012

Did Santa bring you a new tablet or e-reader?  If so, you’re not alone.  Pew released figures this week showing tablet and e-reader ownership doubled in the month spanning the holidays.  Ownership jumped from 18% of U.S. adults owning either … Continue reading

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Thanks to You, Our 2011 Has Been Pretty Memorable

We hope you received our holiday greeting last week.  If not, you can take a look here.  (It’s worth the click—we had fun with it, as we do most of our projects.) Putting together our greeting as a team, we … Continue reading

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Silverlight 5 Supported Through 2021

We’ve written in the past about Microsoft® SilverlightTM as a viable and essential platform for building line of business applications.  After promising a new version by the end of the year, Microsoft released Silverlight 5 on December 9.   There are a … Continue reading

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Let’s Bring BarCamp to the Cedar Valley

BarCamp is a world-wide network of unconferences.  Participants in these events provide all of the content, with all sessions open and participatory.  You can read more here about what happens at BarCamp.  The first BarCamps were focused on early-stage web applications … Continue reading

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Comparing Mobile Payment Options

Comparing Mobile Payment Options Last time, we covered some great reasons for taking the plunge with mobile payment.   Now, we’ll fill you in on several of the mobile payment options out there.   All of these services accomplish the goal of … Continue reading

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Looking Back on Pitch & Grow

What is Pitch & Grow? A couple of weeks ago, Chris and I attended Pitch & Grow V at the Des Moines Social Club. Organized by the Technology Association of Iowa, Pitch & Grow is an event at which entrepreneurs … Continue reading

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Building a Team That Works (Well)

Back in April, Far Reach celebrated its fourth anniversary. At that time, we blogged about the key things we’ve learned in our first four years. We shared one of our company mantras in that post: surround yourself with smart people you like. Continue reading

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