Category Archives: Marketing

Marketing & Monetizing Your Mobile App: Part 1

Posted on February 17, 2012 by Sue

Whether you’re developing a mobile app as part of your existing business’s strategy, or you’re bringing your great idea for a stand-alone app to reality, the goal is to make your investment a profitable one.  Besides putting sufficient and skilled … Continue reading →

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Will Windows Phone Take Off in 2012?

Posted on February 3, 2012 by Sue

You’re considering a new smart phone. Or, maybe you’re thinking of developing a mobile app.  For now, the big decision is—iPhone or Android?  But will it stay that way?  RIM, the maker of Blackberry smartphones, just hired a new CEO … Continue reading →

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Tablets Off to a Big Start in 2012

Posted on January 26, 2012 by Sue

Did Santa bring you a new tablet or e-reader?  If so, you’re not alone.  Pew released figures this week showing tablet and e-reader ownership doubled in the month spanning the holidays.  Ownership jumped from 18% of U.S. adults owning either … Continue reading →

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Comparing Mobile Payment Options

Posted on December 9, 2011 by Sue

Comparing Mobile Payment Options Last time, we covered some great reasons for taking the plunge with mobile payment.   Now, we’ll fill you in on several of the mobile payment options out there.   All of these services accomplish the goal of … Continue reading →

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Mobile Payment–Why it Makes Sense

Posted on November 30, 2011 by Sue

In prior posts, we discussed the rapid rise in mobile technology usage.  On Tuesday, we took the discussion on the road to our local Rotary Club.  We also chatted recently about mobile technology on a myEntre.net webinar. Tuesday’s discussion focused … Continue reading →

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Do I Need a Mobile App?

Posted on July 29, 2011 by Kate

In our previous post on mobile trends we took a look at the current environment in mobile technology.   We hope it got you thinking (dreaming, dare we say?) about how mobile solutions could play into your own marketing and management … Continue reading →

Posted in Marketing, Mobile | 2 Comments

Benefits of Having a Mobile App for Your Event

Posted on June 30, 2011 by Kate

With Sturgis Falls just wrapping up for the year, we thought this would be a good time to talk about mobile apps and how they can play a pivotal role in your next event. Continue reading →

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Email Marketing: iContact vs. MailChimp – First Look

Posted on March 22, 2011 by Kate

In this post, we’d like to dig into the basics of the two email marketing services mentioned in our previous post, iContact and MailChimp. The purpose is to highlight strengths and weaknesses of each based on our first impressions. Continue reading →

Posted in Business, Marketing, Tool Review | Tagged , , , | 10 Comments