Tag Archives: Mobile Marketing

Native App or Web App? PhoneGap Offers a Bit of Both

Posted on April 5, 2012 by Jason

7/19/12: We’ve published an update on our experience with PhoneGap–available here. We wrote a post last summer that discussed whether html5 would make native mobile apps obsolete.  Since then, we’ve come across many similar discussions on other blogs and sources.  … Continue reading →

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App Store Optimization (ASO) – Is Your Mobile App Optimized?

Posted on March 27, 2012 by Sue

A few weeks back, we wrote about marketing and monetizing your mobile apps.  We thought a discussion on app store optimization (ASO) would be a timely follow-up. ASO is similar to search engine optimization (SEO).  It’s all about making sure … Continue reading →

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Marketing and Monetizing Your Mobile App – Part 2

Posted on February 24, 2012 by Sue

Last time, we covered suggestions for marketing your mobile app.  This time, we’re talking monetization—how to earn revenue with your app. Each method below can be used on its own, but many app developers and publishers who create stand-alone apps … Continue reading →

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Marketing & Monetizing Your Mobile App: Part 1

Posted on February 17, 2012 by Sue

Whether you’re developing a mobile app as part of your existing business’s strategy, or you’re bringing your great idea for a stand-alone app to reality, the goal is to make your investment a profitable one.  Besides putting sufficient and skilled … Continue reading →

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